The strength of weak ties... survival of the friendliest!


Andrea reflecting on going to CCCGA events looking to make contact with grower prospects. After 2 years, she has shifted from bringing her agenda to the meeting to: going looking to simply connect. Not being transactional. The strength weak ties. Survival of the friendliest. Once you understand somebody you can communicate the right message when the opportunity arises.

She looks forward to seeing familiar faces.

She mentioned one family she spoke to who connected on wildlife, and love of turtles.

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posted on August 28, 2026 (updated August 28, 2026)

https://news.stanford.edu/stories/2023/07/strength-weak-ties

Granovetter, Mark S. “The Strength of Weak Ties.” American Journal of Sociology, vol. 78, no. 6, 1973, pp. 1360–80. JSTOR, http://www.jstor.org/stable/2776392. Accessed 28 Aug. 2026.

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